The Sales Funnel For Effective Online Marketing
Since the beginning of time, sales funnels have been a part of traditional marketing and business. In recent times however, it appears that funnels are getting discussed everywhere online.
People want to learn more about the concept of marketing and the ways it could be utilized to enhance their online marketing efforts. If you would like to know something more about sales funnels for effective Internet marketing I invite you to continue reading.
The Sales Funnel - What is it?
A marketing funnel isn't an actual funnel. The term, "funnel", is used to describe and visualize the entire process of selling. Since it has a broad opening for customers who are "Unqualified prospects" at the top, and an even smaller opening for converted sales in the middle, the term funnel is an accurate comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects", also known as people who are not competent, will be in the middle of the funnel. These are people who might require your products or services but haven't been approached prior to. After a few sales and offers, you will have gotten people who have purchased your product or service.
The efficiency of a lead generation funnel comes down to the fact that it permits you to monitor the potential prospects' actions during different stages of the lengthy sales process. The sales funnel allows you to predict the number of potential customers who will eventually become customers by calculating the prospects who are qualified at each step.
A sales funnel will allow you to see exactly what is going on and how your sales strategy is not working or working or failing, or if your marketing campaign isn't attracting enough potential customers somewhere within the process. This information allows you to choose exactly the areas you need to focus your attention and work to maintain sales at the required level, as well as, to fulfill marketing goals. It's used to measure and control the process of selling of customers.
The top of the Sales Funnel or Front - End
Your sales funnel's top is your most active and most important area in your process. It is constantly tested. There are virtually endless front-end strategies limited only by your imagination and resources.
The main goal of the front-end will be to attract potential clients and turn them into buyers later in the selling process.
When a prospect decides to sign up or purchases the product or service you provide, they are "qualified". This is where the prospective customer, or "Unqualified Prospect" is now an "qualified lead. They have taken action which suggests they might be interested in the product or service you offer.
In order to make your front-end efficient, you need to drive targeted traffic towards your blog, website or squeeze page blog. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube) banners, and blogs are among the best methods and resources to do this.
There are many methods that you can use to "qualify the unqualified prospect". A squeeze page is among the most effective ways to "qualify" the unqualified prospect. It lets you provide something valuable, related to your products or service, which customers can get for free or at a greatly reduced price in exchange for their email address. The products offered vary from video and newsletters to ebooks, e-mail courses as well as related reports.
It is clear that the front end is where customers are attracted to your sales funnel. The back-end is the part we need to focus on.
The Back-End, or Bottom of The Funnel
The bottom or back end of the funnel where the main profit and sales are generated. This area usually includes your most expensive products. Basically these would be appropriate to the same market however they are delivered in a different format such as audio, video, live interaction or private consultation.
The main difference concerning the front end and the back-end is regarding the kind of customer as well as the price of the service or product which is offered.
Although it's the case that a tiny percentage of people be able to enter your front-end however, just 1-2% of them will actually end up in your back-end. It's okay, because this tiny segment will be investing more in the long run.
It is clear that although front-end products or services are priced below $100, back-end products and services are typically priced in the 100s to 1000s. The back or bottom of the sales funnel is your primary source of income for an Internet company. It's also the most predictable area of this sales process.
As I mentioned, the sales funnel may be as easy or complicated as your creativity or resources allow.
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