Netflix has announced plans to open a new office in Stockholm to act as a hub for the region.
The office will open in the second half of this year, as described in a new blog from Lina Brouneus, Director of Acquisitions & Co-Productions, EMEA des Streamer.
Netflix now has European offices in Amsterdam, Madrid, Berlin, London, Paris and Brussels, while Rome (and Istanbul) will open later this year. The streamer recently revealed a new office in Bogota, Colombia.
Brouneus said: “Now is the time to get even closer to our members, the creators, filmmakers, partners and cultural communities in the Nordic countries. So I am pleased to announce that in the second half of this year we will reopen a Nordic office in Stockholm that will act as a hub for the region. To further support the region and reflect the diversity of talent we work with, we will also have a small team of Netflix employees in a satellite office in Copenhagen. “
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One interesting nugget revealed on today’s blog, pointing to the growing appetite of Netflix subscribers for global content, is that “nearly two-thirds of our members worldwide have seen an original Nordic movie or series.”
Brouneus continued: “Netflix has always felt at home in the Nordic countries. It was one of the first places outside of the US that we started producing local original shows. Over the past nine years we have been fortunate to work with some of the most brilliant creative talents in Sweden, Denmark, Norway, Finland and Iceland.
“By the end of this year, nearly seventy original Nordic titles will be available on Netflix – films and series that have enjoyed more than four million members in the region and our members around the world. In fact, nearly two thirds of our members worldwide have chosen to watch an original Nordic film or series – made in the Nordic countries seen by the world. “
Netflix content sourced from the region includes Swedish series like Quicksand, Love & Anarchy and Snabba Cash; Norwegian series Ragnarok and Home for Christmas; three seasons of The Rain and the recently announced series The Chestnut Man in Denmark, and later that year Katla, the sci-fi thriller series from Iceland.
Last year the studio released Cadaver, the first Netflix film from the region. Upcoming films include Dancing Queens, Vinterviken, Against the Ice, Troll and Black Crab.