The English Premier League has announced that it has agreed in principle to extend its £ 5 billion deal with Sky, Amazon and BT Sport for the UK rights to the prestigious football competition.
The deal, approved by the UK government to fend off an antitrust investigation, means Sky, Amazon and BT Sport will continue to broadcast the Premier League live until 2025. The BBC will continue to show non-live highlights Game of the Day.
A rollover of the contracts means that the rights have not been put up for auction, which prevents new entrants from bidding. There were reports that DAZN, former Disney manager Kevin Mayer’s streamer, was interested in a tender after recently beating Sky for Serie A rights in Italy.
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There were concerns that an auction would have resulted in a deal valued at less than £ 5 billion in 2018, which would have been problematic for Premier League clubs after their matchday earnings hit a huge hit during the coronavirus pandemic .
Richard Masters, CEO of the Premier League, said: “We are very grateful that the government has agreed in principle to allow this agreement and that it continues to support the Premier League and the English game. COVID-19 has had a significant impact on football and renewals with our UK broadcast partners will reduce uncertainty, create stability and build trust in the football pyramid. “
Key to gaining government approval was the Premier League’s pledge to increase funding for lower division clubs by £ 1.5m over the next four years. The Premier League said this will “provide support to areas of the football community that are particularly vulnerable to the effects of the coronavirus”.
In a statement, Alex Green, Managing Director of Prime Video Sport Europe said: “We are excited to have the opportunity to continue our partnership with the Premier League and deliver our unique coverage of 20 games per season to millions of Prime Members in the UK four Seasons.
“We have already delivered 50 live and exclusive Premier League games to our Prime members that they have told us they love. The number of Prime members watching Premier League football on Prime Video has increased in our 2020-21 season, and we are confident that this will continue to increase. “